You come across a few marketers, bloggers, and also articles saying you do not need IDX in your own real estate website. Their motive is that the top 10 real estate websites directed by Zillow, Trulia, and Realtor.com, accounts for approximately half of all website traffic, and so, it is futile and a waste of money to attempt to compete together. The expression IDX gets Thrown around a good deal. If folks hear IDX, they think it home look to the real estate website. While real estate search is the principal part of IDX, most do not understand how to use it to the fullest and also the precious tools it offers. Besides supplying home Search in your website, I will explain some reasons IDX is a must-have for any real estate website.
Merchandise of Your Small Business
When talking to real Estate professionals, I make this analogy. As a real estate specialist, you are a business enterprise. It is possible to consider your real estate website since your shop. The MLS listings on your website will be the stock. The listings are the products which exist on your shop where people can navigate around and buy. This individual would do precisely what you and I’d do… leave and go someplace else where there is a product to check at and possibly buy. All these are invaluable Leads you will be losing in the event that you do not have IDX in your real estate website. Unless you are solely generating company on referrals, your website (shop) should have IDX (merchandise).
You Can Build List Pages
IDX gives you accessibility to the countless tens of thousands of listings within your MLS. This really is your stock as I mentioned previously, and it is like getting thousands of products in your own website.
Having access the listings, it is possible to create. As an instance, you may produce a page which shows all listings. Or you may produce how to get idx on my website page which shows listings in a subdivision, community, area, or school district. These list webpages offer a much better experience for consumers because they help guide your real estate website traffic to listings they are searching for. Much more is that these record pages are search engine friendly.
Generate Leads from Google Search
All your IDX pages a stage supplies are SEO friendly and are indexed by Google, Bing, and the other key search engines. This implies of the listing pages inside the IDX system are indexed by Google and is a superb source of leads. For our customers, as an instance, we made an IDX page which shows homes available at Squires Elementary’s college area.